Founding values, mission and vision
1UP is sensitive to the needs and respects the dignity of customers, most of whom are from marginalised communities. 1UP values community building and the diversity of our people.
Part of our mission and vision is to expand the business by providing good service and competitiveness in retail and wholesale, which will help our community-based suppliers and informal traders grow their businesses. Bring basic necessities to local communities' doorsteps to save them money on transportation.